February 2012
8 posts
8 tags
Should Your Brand Be on Tumblr?
A: Yes. Definitely. Right now. Because that’s where everyone else is.
If your brand needs or has a blog (good idea*) - there are a plethora of platforms to choose from to host it: Wordpress, Blogger, Posterous, Typepad, etc…Tumblr is your best bet though if you can provide fast-paced, informal content that’s full of photos, quotes, .gifts, videos, and all around interesting,...
“Business is less science and more art (particularly for small businesses).”
– Boba Guys
5 tags
Pinterest: a New Social Media Marketing Tool for...
Pinterest is rapidly becoming the most highly coveted social network that consumers and social media marketers can’t stop buzzing about. This visually interactive social platform engages its users to discover, share, and curate photos into categorized interests and idea boards for virtual (and contagious) community sharing. With that said, Pinterest recently hit a record high of 11.7...
4 tags
"It is not the strongest of the species that...
Ad Age just published an article on Friday by Anthony Young and Norm Johnson on Adaptive Marketing, highlighting its booming and successful strategy that many brands have adopted. This includes Amazon.com’s shopping recommendations (that you can connect to Facebook for even more personalization) and Nike ID that lets you customize your own sneaks. Mindshare defines this as:
An approach...
5 tags
4 tags
The Guy At Home in His Underwear
One company asked me what my favorite social media campaign was on an interview, and I thought it was a great question, so I’m sharing it with you here (this campaign is bizarre balanced by genius).
Mark McIntyre, a testicular cancer survivor and hilarious, chubby do-gooder, was chosen to live at home in nothing but skivvies for 25 days while being broadcasted live 24/7 on the internet...
4 tags
Pinterest - A New Shopping Platform?
Pinterest is the new kid on the block who’s gaining lots of flashy attention fast. According to Shareoholic’s Jan. 2012 report, Pinterest drove more referral traffic than Google+, LinkedIn, & YouTube - combined. With 260+ million unique visitors per month, Pinterest became the fastest growing social media site (in terms of referral traffic).
What’s more, Ignite Social...
6 tags
My Own 10 Principles
Create stories that people are moved by Convince & inspire others by doing - not saying Bring out the best in people Stay optimistic Be creative & practical, renaissance & modern Stay relevant Add something new to the culture Guide decisions with purpose, execute with passion Earn it & deserve it Take risks
// colorful shape by Keenan Cummings
January 2012
5 posts
2 tags
Prez Yoshida & His 10 Principles
Hideo Yoshida was known as the man who revolutionized advertising in Japan after WWII as the Prez of the most progressive ad agency at the time - Dentsu. Yoshida earned Man of the Year award from IIA, and also nicknamed the “Demon of Advertising” for his success & modernizing the industry.
He’s like the Japanese Don Draper from Mad Men.
Here are Yoshida’s 10...
4 tags
Learn a New Language
Code Academy is the guys behind this genius Code Year where they e-mail you a small programming lesson every Monday for free. I never thought I’d want to learn this foreign thing called computer programing/coding, but I’m looking to transition into a mild techie-geek through this un-intimidating looking website. It never hurts to know it when you’re in marketing, and also I...
2 tags
2 tags
“Your time is limited, so don’t waste it living someone else’s life. Don’t be...”
– Steve Jobs