Pinterest - A New Shopping Platform?
Pinterest is the new kid on the block who’s gaining lots of flashy attention fast. According to Shareoholic's Jan. 2012 report, Pinterest drove more referral traffic than Google+, LinkedIn, & YouTube - combined. With 260+ million unique visitors per month, Pinterest became the fastest growing social media site (in terms of referral traffic).
What’s more, Ignite Social Media revealed that Pinterest’s audience is comprised of 80% females, over half of them between the ages of 25-54 with a college degree (60%) and decent income. This female-majority audience is clearly a driving force for Pinterest, and it’s not crazy to think that it could quickly turn from a purely social platform to an e-commerce platform - especially since each photo posted on Pinterest can be linked back directly to its source. Some popular brands who’re already pinning include: Whole Foods, GAP, & Threadless.
For now, what I love most about Pinterest for brands is that you get to see more than just their products. These boards are a great platform to showcase a beautiful visual of brand personality - their inspirations, their lifestyle, their culture - from design, to style, to recipes, to trends. It gives consumers more personal ways to relate with their favorite brands and integrate it into their own lives. Not to mention it’s also extremely addicting…
You can follow my personal Pinterest here - it includes Caturday & You Had Me at Hello (aka guys & puppies).