Hideo Yoshida was known as the man who revolutionized advertising in Japan after WWII as the Prez of the most progressive ad agency at the time - Dentsu. Yoshida earned Man of the Year award from IIA, and also nicknamed the “Demon of Advertising” for his success & modernizing the industry.

He’s like the Japanese Don Draper from Mad Men.

Here are Yoshida’s 10 Principles that he came up with to guide his team: (AKA Recipe for Success)

1. Initiate projects on your own instead of waiting for work to be assigned.
2. Take an active role in all your endeavors, not a passive one.
3. Search for large and complex challenges.
4. Welcome difficult assignments. Progress lies in accomplishing difficult work.
5. Once you begin a task, complete it. Never give up.
6. Lead and set an example for your fellow workers.
7. Set goals for yourself to ensure a constant sense of purpose.
8. Move with confidence. It gives your work force and substance. 
9. At all times, challenge yourself to think creatively and find new solutions.
10. When confrontation is necessary, don’t shy away from it.  Confrontation is often necessary to achieve progress.